Vol. 1 No. 1: (February) 2024

Articles

• The commodification of the hijab in generation z on instagram

  Siti Khadijah,  University of Islam,  Indonesia

  Wafa Kamilah,  University of Islam,  Indonesia

  1-14

  • PDF

  Abstract View : 127 PDF downloads: 208

• Mental health on social media @_berbagicerita.id

  Winda,  University of Islam,  Indonesia

  Zalsabilla Ridha Septia,  University of Islam,  Indonesia

  15-26

  • PDF

  Abstract View : 46 PDF downloads: 55

• The influence of advertising appeal and brand image on brand awareness of Bango soy sauce

  Sulistianingsih,  Agribusiness Department, Faculty of Agriculture, Sebelas Maret University,  Indonesia

  Mohamad Harisudin,  Agribusiness Department, Faculty of Agriculture, Sebelas Maret University,  Indonesia

  Ernoiz Antriyandarti,  Agribusiness Department, Faculty of Agriculture, Sebelas Maret University,  Indonesia

  27-38

  • PDF

  Abstract View : 81 PDF downloads: 91

• Correlation between information seeking behavior and innovative work behavior among college students

  Alyah Fauziah Ramadhanti,  Psychology Study Program, Faculty of Psychology, Universitas Indonesia,  Indonesia

  Arum Etikariena,  Psychology Study Program, Faculty of Psychology, Universitas Indonesia,  Indonesia

  39-45

  • PDF

  Abstract View : 143 PDF downloads: 78

• Analysis of factors affecting the intention of continued use of mobile payment services among generation Z: A UTAUT2 approach

  Fenylia Nurshakira Putri Kusuma,  Department of Management, Faculty of Economics and Business, Universitas Indonesia,  Indonesia

  Riani Rachmawati,  Department of Management, Faculty of Economics and Business, Universitas Indonesia,  Indonesia

  46-57

  • PDF

  Abstract View : 158 PDF downloads: 120