Mental health on social media @_berbagicerita.id

Abstract

Background: Mental health disorders are a serious problem in Indonesia. 91% of Indonesian people who experience mental health disorders are not handled properly, only 9% can be handled. This is due to a lack of practitioners or experts, as well as access to mental health services. Methods: This study aims to determine @_berbagicerita.id' communication strategy in providing awareness about mental health for followers using the Communication Strategy model  proposed by Anwar Arifin, namely Knowing the Audience/Target, Composing Messages, Limiting Methods and Using Media. The research method used is descriptive qualitative method with data collection techniques, in-depth interview observations, and documentation. Results: The research results show that in providing awareness about mental health for followers of the @_berbagiceria.id Instagram account, they carry out strategies by knowing the audience, organizing messages about mental health, establishing redundancy methods (repetition), informative, educative and persuasive, and using Instagram media as a means of carrying out communication strategy in raising awareness about mental health.