TaniMart: Integrated agricultural marketing based on village-owned enterprises and blockchain technology to achieve modern agricultural technology in accordance with good distribution practice

Abstract

Background: The main challenges that is very crucial in modern agriculture is an effort to increase efficiency, transparency, and competitiveness of agricultural products. The implementation of modern agricultural technology still faces various challenges. Tanimart is based on BUMDes and Blockchain to realize marketing of agricultural products in accordance with Good Distribution Practice to achieve modern agricultural technology.  Methods: This element should describe the general procedures or technique, data collection technique, and analytical methods. Likewise, if the study is literature review, then the author should state the theoretical component. Findings: This program is implemented through cooperation with BUMDes. Tanimart is formulated by being characterized by Smart (Specific, Measurable, Acceptable, Realistic, Time Bound). Analysis of the development of Tanimart's ideas uses utilizing the concept of Public Relationship (PR), Roadshow, and Key Opinion Leader Endorsment Key Opinion Leader (KOL). This application offers double features, namely for farmers and consumers. The features include monitoring the harvest period. Tracking product stock, training, consultation, and farmers' community. Conclusion: The Tanimart application is designed to be realized within 12 months. Novelty/Originality of this article: Through the Tanimart application, it is expected to provide effective policy and strategy recommendations to overcome the obstacles or challenges of the era and accelerate the adoption of blockchain technology.