Efektivitas kinerja frontliner terhadap cross selling produk livin’ PT. Bank Mandiri area Sudirman Cabang Simprug Jakarta

Abstract

Background: This final project discusses the effectiveness of Cross-Selling communication to increase product sales implemented by PT Bank Mandiri which is a Descriptive Study of the effectiveness of sales communication on service performance at Bank Mandiri. This research is a qualitative research with a descriptive design. Methods: The method used is the method of data collection. Findings: Based on the research above, service quality is one of the things that is very important for bank performance because it directly impacts on assessing customer satisfaction, therefore PT Bank Mandiri is very concerned about the services provided directly to customers and has its own quality standard service (SOP). Conclusion: The Cross-Selling Frontliner strategy implemented by educating customers about Bank Mandiri products has a positive impact because it makes it easier for customers to choose and find out the advantages of products that suit their needs.