Local–wisdom–based risk communication as a transformative strategy for sustainability transitions in resource-extractive industries
DOI:
https://doi.org/10.61511/crsusf.v3i1.3226Keywords:
crisis communication, community engagement, local wisdom, outrage management, precautionary advocacy, risk communicationAbstract
Background: Effective communication strategies in the mining industry are fundamentally essential. Environmental degradation, health risks, and social conflicts faced by mining companies and surrounding communities often lead to various issues that may even disrupt or halt operations. Risk Communication processes grounded in local wisdom play a crucial role, as they influence the sustainability of mining activities and, in the long term, the company’s efforts to build meaningful Community Engagement with nearby communities. This study aims to analyze the Local-Wisdom-Based Risk Communication strategies implemented by PT MRC, a mining company preparing to commence operations in Central Kalimantan Province. Methods: The research employs a descriptive qualitative method, with data collected through observation, interviews, and document analysis. The analytical framework incorporates several models: Peter Sandman’s Risk Communication Strategy Model, the IAP2 Public Participation Spectrum, and the International Risk Governance Center (IRGC) Risk Governance Framework. Findings: The findings indicate that PT MRC adapts its Risk Communication strategies according to the levels of hazard and outrage associated with each risk: employing outrage management for land conflict issues, crisis communication for declining community welfare, and precautionary advocacy for environmental pollution and health-related risks. Following the IRGC model, PT MRC’s Risk Communication governance integrates four key elements—pre-assessment, appraisal, characterization and evaluation, and management—implemented through cross-sectoral coordination. Conclusion: The study finds that Local-Wisdom-Based Risk Communication serves as a cross-cutting element that informs other components of the model. Incorporating local wisdom within the Risk Communication framework has enabled the company to progress in its Community Engagement efforts from the “Inform” level to the “Consult” level. Novelty/Originality of this article: Consequently, this study underscores the importance of integrating local wisdom into corporate Risk Communication strategies. This integration could contribute to long-term sustainability transitions and conflict-sensitive development
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