The impact of accessibility and facility diversity on visitor satisfaction at the Ramayana Ballet Prambanan performance

Abstract

Background: The Ramayana Ballet Prambanan performance is a prominent cultural tourist attraction in Yogyakarta, Indonesia. Despite its popularity, there are some aspects of the visitor experience, particularly related to accessibility and available facilities, that still receive complaints. This study aims to analyze how accessibility and facility diversity influence visitor satisfaction. Methods: A descriptive quantitative approach was used, with data analyzed using multiple linear regression via IBM SPSS version 29. Data were collected through questionnaires distributed to 105 respondents who had visited the Ramayana Ballet Prambanan performance. Findings: The study reveals that both accessibility and facility diversity have a positive impact on visitor satisfaction. Together, these factors contribute to 73% of the variance in visitor satisfaction, while the remaining 27% is influenced by other factors not covered in the study. The analysis shows that the main aspects of accessibility, facility diversity, and visitor satisfaction all received high ratings. Accessibility was considered good, encompassing spatial, psychological, economic, and social aspects. The facilities, including primary, supporting, and supplementary facilities, also received positive evaluations. Overall, visitor satisfaction was very high, reflecting that the tourism experience met their expectations, and they expressed a strong interest in recommending and revisiting the performance. Conclusion: Accessibility and diverse facilities play significant roles in enhancing visitor satisfaction at Ramayana Ballet Prambanan. Novelty/Originality of this article: This study provides new insights into the combined impact of accessibility and facility diversity on visitor satisfaction in cultural tourism, specifically at a major Indonesian tourist attraction.