Climate change mitigation strategies in DESMA CENTER: Challenges, tourism's role, and community engagement

Abstract

Background: Climate change is a significant phenomenon that affects both humans and nature, driven by both natural processes and human activities, with the latter playing a major role. Addressing this issue requires strategic interventions, particularly from organizations engaged in environmental advocacy. This study aims to analyze and elaborate on the meaning, strategies, and challenges in climate change mitigation efforts undertaken by DESMA CENTER. Methods: This research employs a qualitative method with a case study approach, utilizing qualitative data collected from January 4 to June 30, 2023. Data were obtained through interviews with representatives from three divisions within DESMA CENTER: top management (deputy director and co-founder), the communication unit (communication officer), and the program unit (program officer). Findings: The study identifies four strategic approaches implemented by DESMA CENTER in addressing climate change: internal strategies, external strategies, action strategies, and communication strategies. These strategies are integral to the organization’s efforts in mitigating climate change and advocating for sustainable tourism practices. Conclusion: The findings highlight the need for DESMA CENTER to amplify its environmental advocacy efforts and provide objective insights into the impacts of tourism on environmental degradation, as well as its potential role in conservation. Novelty/Originality of this article: This study offers a comprehensive analysis of an environmental organization’s strategic approach to climate change mitigation in the tourism sector, providing insights into effective advocacy and intervention models.