The role of the secretariat division of the bumn public relations forum on the management of the 2023 BUMN public relations forum national deliberation event

Abstract

Background: The 2023 FH BUMN National Conference (Munas) is an important event organized by the State-Owned Enterprises Human Capital Forum (FH BUMN) to elect a new Chairman and discuss various strategic agendas. The success of this event is highly dependent on its planning and implementation which involves several important stages, namely pre event, during event, and post event. This study aims to evaluate the planning and execution stages of the event and identify areas for improvement. Methods: This study used a descriptive qualitative approach, with analysis of event reports, documentation, and interviews with the organizing committee. The focus of the research lies on identifying the stages of the event consisting of pre event, during event, and post event. In addition, aspects of internal and external coordination with the event organizer (EO) were also analyzed to assess the effectiveness of the implementation. Findings: This study found that FH BUMN successfully carried out a series of National Conference activities according to plan. The election of the new Chairperson for the 2023-2025 period through a valid voting process and the participation of members who exceeded the quorum showed the success of the event. Publications through Instagram and X platforms as well as coverage from several media outlets also reinforced the success of the event. However, there were some obstacles in coordination that caused some details of the event to be missed. Conclusion: FH BUMN, through its Secretariat Division, managed to plan and execute the 2023 National Conference well, although there is room for improvement especially in terms of coordination with the EO. It is important to prepare an additional standby team to anticipate unexpected situations. Novelty/Originality of This Study: This study contributes by providing a comprehensive evaluation of the planning and execution strategies of large organizational events such as FH SOEs, and highlights the importance of improving coordination between organizers and EOs.