Analysis of potential and development strategies for bird's eye chili (Capsicum frutescens) agriculture

Nor Isnaeni Dwi Arista; Dian Novita Susanto

doi:10.61511/safses.v3i1.2026.3302

Authors

Nor Isnaeni Dwi Arista Department of Agrotechnology, Faculty of Agriculture, Universitas Jenderal Soedirman, Purwokerto, Central Java, 53122, Indonesia
Dian Novita Susanto Department of Agribusiness, Faculty of Economics and Managemen, Bogor Agricultural University, Bogor, West Java, 16680, Indonesia

DOI:

https://doi.org/10.61511/safses.v3i1.2026.3302

Keywords:

bird's eye chili, food security, urban agriculture, swot analysis

Abstract

Background: Batam City, as an industry and service-based metropolitan area, exhibits high dependence on external food supply, reflected in its agricultural sector's contribution of merely 1.45%. This research aims to analyze the potential and formulate a development strategy for bird's eye chili (Capsicum frutescens) as a leading local commodity in Galang and Nongsa Districts to support food security. Methods: This qualitative research with an intrinsic case study strategy utilized secondary data from the Batam City Central Statistics Agency (2021-2025) and SWOT analysis. Findings: The findings reveal complementary potential between the two districts. Galang, with its eight agriculture-based villages, represents an ideal production base, while Nongsa, adjacent to tourism areas and the airport, has the opportunity to become a marketing and agritourism hub. Conclusion: The local market is highly promising for bird’s eye chili, with household expenditure on vegetables at 3.74% and an educated population supportive of technology adoption. However, key challenges include sharp fluctuations in harvested area, land conversion pressure, and inter-island logistics vulnerability. Novelty/Originality of this article: The effective bird's eye chili development requires an integrated strategy: establishing Galang as a certified production center and Nongsa as an agritourism zone, supported by direct market partnerships, digital technology utilization, and policy protection for sustainable agricultural land. This model offers a concrete pathway for economic diversification and food security in an industrial archipelagic region.

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