Da'wah approach, cultural communication and psychology islam in prevention fire forest and land
DOI:
https://doi.org/10.61511/linkage.v2i1.2025.1771Keywords:
culture, da'wah, fire forest and land, islam, psychologyAbstract
Background: This article aims to explore the role of da'wah, cultural communication and Islamic psychology in change. The psychological approach in Islamic studies is one of the approaches widely used to identify human behavior. Methods: This research is a qualitative research with a library research method based on reference searches sourced from several books and journals that can be accessed online through Scopus which are analyzed using bibliometric analysis with VOSviewer and analysis from Scopus. Findings: The findings indicate that effective forest and land fire prevention in Indonesia requires an integrated communication model that incorporates intercultural da'wah approaches, Islamic ethical guidance (e.g., MUI fatwas), socioecological perspectives, and cultural wisdom—especially in adapting message design using behavior change theories (TRA and TPB) to influence public attitudes and actions, particularly among farming communities who traditionally use burning practices for land clearing. Conclusion: This study concludes that an intercultural communication approach integrated with Islamic values, local wisdom, and behavioral theories can enhance the effectiveness of da'wah messages in preventing forest and land fires in multicultural communities. Novelty/Originality of this article: The novelty of this study lies in its integrative approach that combines da'wah, cultural communication, and Islamic psychology through bibliometric analysis to understand behavioral change in Islamic contexts.
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