Analisis pemasaran sosial di SMPN 98 Jakarta

Ary Widyoseno; Hafizha Ilma; Zulfi Zuliansyah; Dara Bikriya; Dizza Nur Rahmah; Dyah Ayu Larasati; Fita Ristiana; Helena Mandasari; Javas Rizqi Ramadhan; M. Akbar Ridho R; Nadja Tazkiya; Rheina Audy Farrasati

doi:10.61511/jyoa.v1i1.2024.679

Authors

Ary Widyoseno Ilmu Kesejahteraan Sosial, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Indonesia,; Jakarta, DKI Jakarta, 10430, Indonesia, Indonesia
Hafizha Ilma Ilmu Kesejahteraan Sosial, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Indonesia,; Jakarta, DKI Jakarta, 10430, Indonesia, Indonesia
Zulfi Zuliansyah Ilmu Kesejahteraan Sosial, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Indonesia,; Jakarta, DKI Jakarta, 10430, Indonesia, Indonesia
Dara Bikriya Ilmu Kesejahteraan Sosial, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Indonesia,; Jakarta, DKI Jakarta, 10430, Indonesia, Indonesia
Dizza Nur Rahmah Ilmu Kesejahteraan Sosial, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Indonesia,; Jakarta, DKI Jakarta, 10430, Indonesia, Indonesia
Dyah Ayu Larasati Ilmu Kesejahteraan Sosial, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Indonesia,; Jakarta, DKI Jakarta, 10430, Indonesia, Indonesia
Fita Ristiana Ilmu Kesejahteraan Sosial, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Indonesia,; Jakarta, DKI Jakarta, 10430, Indonesia, Indonesia
Helena Mandasari Ilmu Kesejahteraan Sosial, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Indonesia,; Jakarta, DKI Jakarta, 10430, Indonesia, Indonesia
Javas Rizqi Ramadhan Ilmu Kesejahteraan Sosial, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Indonesia,; Jakarta, DKI Jakarta, 10430, Indonesia, Indonesia
M. Akbar Ridho R Ilmu Kesejahteraan Sosial, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Indonesia,; Jakarta, DKI Jakarta, 10430, Indonesia, Indonesia
Nadja Tazkiya Ilmu Kesejahteraan Sosial, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Indonesia,; Jakarta, DKI Jakarta, 10430, Indonesia, Indonesia
Rheina Audy Farrasati Ilmu Kesejahteraan Sosial, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Indonesia,; Jakarta, DKI Jakarta, 10430, Indonesia, Indonesia

DOI:

https://doi.org/10.61511/jyoa.v1i1.2024.679

Keywords:

cigarettes; school; smookings; social marketing.

Abstract

Background: Smoking is a serious problem that must be addressed immediately. SMPN 98 Jakarta has clear regulations in an effort to deal with smoking behavior in the school area, however, there is still a lot of smoking behavior among students. Methods: This research was conducted through a qualitative field model by applying several stages of social intervention. Findings: The process of implementing target marketing at SMPN 98 Jakarta researchers used objective communication targets and strategic communication. Conclusion: The results of this study found several facts. First, related to the students' hanging out habits. Second, there are external parties who often smoke in the school area such as security guards, snack sellers, motorcycle taxi drivers, and local residents. In addition, there are cigarette sellers that are easily found in the neighborhood around the school.