Enhancing market efficiency for chili farmers through digital auction platforms: A case study of semar-dica apps
DOI:
https://doi.org/10.61511/jssew.v3i1.2025.1824Keywords:
agricultural digitalization, delayed payments, digital marketing platforms, digital literacy, supply chainsAbstract
Background: The red chili supply chain in the coastal sandy areas of Kulon Progo, Yogyakarta, faces chronic inefficiencies, including volatile prices, lengthy distribution channels, and farmers’ dependency on intermediaries. Although traditional auction markets offer more transparent price formation, delayed payments often push farmers back into unfavorable marketing practices. The advancement of digital technology provides new opportunities to enhance market efficiency and empower smallholder farmers. This study aims to analyze the implementation of the Semar-Dica Apps, an Android-based digital auction platform, to design an effective digital marketing system and evaluate its potential to improve market efficiency and farmers’ income . Methods: A qualitative descriptive approach was employed, supported by participatory action research (PAR) in several chili-producing villages of Panjatan Sub-district, Kulon Progo. Data were collected through field observations, in-depth interviews with key stakeholders, and analysis of relevant secondary data. The analysis involved thematic coding, comparison between conventional and digital auction mechanisms, SMART feasibility assessment, and stakeholder mapping using the Triple Helix model. Findings: The Semar-Dica platform demonstrates potential in shortening supply chains, increasing price transparency, and accelerating payment processes. However, challenges remain, including limited digital literacy, operational costs, and competition with local traders. To overcome these barriers, farmer training, video-based guidance, and inclusive stakeholder engagement are necessary. Collaboration with local collectors is also suggested to support smoother adoption. Conclusion: The Semar-Dica Apps offer a promising solution for enhancing market efficiency and improving income security for chili farmers. Its success, however, relies on strategic implementation and support from all stakeholders. Novelty/Originalty of this article: This study contributes to the discourse on agricultural digitalization by identifying context-specific barriers to adoption and offering targeted, inclusive strategies to facilitate the transition of smallholder farmers to digital marketing platforms
References
Aisy, S. P., & Rachmawati, D. (2022). Respon pertumbuhan tanaman cabai rawit (Capsicum frutescens L.) terhadap perlakuan priming PEG dalam mengatasi cekaman salinitas. Bioscientist: Jurnal Ilmiah Biologi, 10(2), 868-880. https://doi.org/10.33394/bioscientist.v10i2.6122
Aldavi, S., Relawati, R., & Mufriantie, F. (2023). Analisis supply chain management (SCM) buah jeruk di Desa Poncokusumo, Kabupaten Malang. Sepa, 20(2), 224-232. https://dx.doi.org/10.20961/sepa.v20i2.59451
Amalia, D. A. R., & Saputro, W. A. (2021). Kontribusi sektor pertanian terhadap produk domestik regional bruto Kabupaten Kulon Progo. Agri Wiralodra Jurnal Agribisnis, 13(1), 1-6. https://agriwiralodra.unwir.ac.id/index.php/agriwiralodra/article/view/13
Anwarudin, J., Sayekti, A. L., Marendra, A. K., & Hilman, D. Y. (2015). Dinamika produksi dan volatilitas harga cabai: Antisipasi strategi dan kebijakan pengembangan. Pengembangan Inovasi Pertania. Pengembangan Inovasi Pertanian. https://doi.org/10.21082/pip.v8n1.2015.33-42
Ardiansyah, D. (2022). Digitalisasi model bisnis sebagai upaya perusahaan menghadapi dunia digital. Jurnal informatika Komputer, Bisnis, dan Manajemen, 20(2), 64-74. https://dx.doi.org/10.61805/fahma.v20i2.34
Asa, E. F. R. D., Munanto, T. S., & Astuti, R. S. (2020). Peran kelompok tani terhadap pemasaran cabai (Capsicum annuum L.) ke pasar lelang. Jurnal Ilmu-ilmu Pertanian, 27(2). https://jiip.polbangtanyoma.ac.id/index.php/jiip/article/view/81
Bellemare, M. F., & Lim, S. (2020). The welfare impacts of digital marketplaces: Evidence from agricultural markets in developing economies. American Journal of Agricultural Economics, 102(2), 345-366. https://doi.org/10.1093/ajae/aaz089
BPS DI Yogyakarta. (2021). Berita resmi statistik pertumbuhan ekonomi DIY 2020. Badan Pusat Statistik Provinsi DIY.
BPS Indonesia. (2021). Berita resmi statistik: Pertumbuhan ekonomi Indonesia triwulan IV-2020. Badan Pusat Statistik.
BPS Kabupaten Kulon Progo. (2020). Produk domestik regional bruto Kabupaten Kulon Progo menurut lapangan usaha 2016-2020. Badan Pusat Statistik Kabupaten Kulon Progo.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340. https://doi.org/10.2307/249008
Devi, P., Harsoyo, & Subejo. (2015). Keefektifan lembaga pasar lelang cabai merah di Kecamatan Panjatan Kabupaten Kulon Progo. Agro Ekonomi, 26(2), 139-149. https://doi.org/10.22146/agroekonomi.17273
Devi, P., Harsoyo, H., & Subejo, S. (2016). Keefektifan lembaga pasar lelang cabai merah di Kecamatan Panjatan Kabupaten Kulon Progo. Agro Ekonomi. https://doi.org/10.22146/agroekonomi.17273
Dewi, E. Y., Yuliani, E., & Rahman, B. (2022). Analisis peran sektor pertanian terhadap pertumbuhan perekonomian wilayah. Jurnal Kajian Ruang, 2(2). https://dx.doi.org/10.30659/jkr.v2i2.20961
FAO. (2021). Digital agriculture: Supporting farmers in the digital age. Rome: Food and Agriculture Organization.
Hanum, F., & Aslami, N. (2023). Pelaksanaan pasar lelang komoditas di Provinsi Sumatera Utara. Madani: Jurnal Ilmiah Multidisiplin, 1(11), 743-749. https://doi.org/10.5281/zenodo.10416555
Hasibuan, A. S. Z. (2015). Pemanfaatan bahan organik dalam perbaikan beberapa sifat tanah pasir pantai selatan Kulon Progo. Planta Tropika: Journal of Agro Science, 3(1), 31-28. https://doi.org/10.18196/pt.2015.037.31-40
Herawati, A., Syukur, A., & Shiddieq, D. (2011). Pengaruh takaran pupuk phonska lapis ganda terhadap distribusi vertikal dan serapan N oleh bibit jeruk di lahan pasir pantai Bugel, Kulonprogo. Prosiding Seminar Nasional HITI X, 220-227. Diambil kembali dari http://etd.repository.ugm.ac.id/home/detail_pencarian/51817
Jumiana, W., Azhar, & Marsudi, E. (2018). Analisis variasi harga dan integrasi pasar vertikal cabai merah di Kabupaten Gayo Lues. Jurnal Ilmiah Mahasiswa Pertanian Unsyiah, 3(4), 557-593. https://dx.doi.org/10.17969/jimfp.v3i4.9373
Karolinoerita, V., & Yusuf, W. A. (2020). Salinisasi lahan dan permasalahannya di Indonesia. Jurnal Sumberdaya Lahan, 14(2), 91-99. http://dx.doi.org/10.21082/jsdl.v14n2.2020.91-99
Karyadi, T., & Tedy, S. (2021). Analisis faktor produksi usahatani cabai merah keriting (Capsicum annuum L.) dengan menerapkan atraktan (suatu kasus di Kecamatan Pasirwangi Kabupaten Garut). Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis, 7(1), 74-93. http://dx.doi.org/10.25157/ma.v7i1.3935
Klerkx, L., Jakku, E., & Labarthe, P. (2019). A review of social science on digital agriculture, smart farming and agriculture 4.0: New contributions and a future research agenda. NJAS-Wageningen Journal of Life Sciences, 90-91, 100315. https://doi.org/10.1016/j.njas.2019.100315
Kusumaningrum, Juliman, F. Z., & Mustafa, D. (2015). Social quality masyarakat lahan pasir pantai pada aspek social empowerment di Kecamatan Panjatan Kabupaten Kulon Progo. Agroekonomika, 4(1), 1-9. https://eco-entrepreneur.trunojoyo.ac.id/agriekonomika/article/view/669
Latifa, D., & Sinta, I. (2022). Analisis harga pokok produksi dan pendapatan usahatani cabai merah (Capsicum annuum L.) di Kabupaten Kerinci Provinsi Jambi. Jurnal Ekonomi Pertanian dan Agribisnis, 6(2), 388-398. https://doi.org/10.21776/ub.jepa.2022.006.02.5
Leydesdorff, L., & Ivanova, I. (2016). “Open innovation” and “triple helix” models of innovation: Can synergy in innovation systems be measured? Journal of Open Innovation: Technology, Market, and Complexity. https://doi.org/10.1186/s40852-016-0039-7
Oktia, R. N., & Abubakar, R. (2022). Sistem lelang komoditas cabai merah di pasar lelang Desa Muara Burnai I Kecamatan Lempuing Jaya Kabupaten Ogan Kemering Ilir. Societa, 11(2), 130-135. https://jurnal.um-palembang.ac.id/societa/article/view/5583
Perdana, A. S. (2016). Pemberdayaan kelompok tani melalui pasar lelang sebagai solusi mewujudkan kedinamisan kesejahteraan petani. VIGOR: Jurnal Ilmu Pertanian dan Subtropika. https://jurnal.untidar.ac.id/index.php/vigor/search/authors/view?firstName=Adhi&middleName=Surya&lastName=Perdana&affiliation=&country=ID
Pertapa. (2020). Panen cabai di lahan pesisir Kulon Progo. Kulon Progo: Dinas Pertanian dan Pangan Kabupaten Kulon Progo.
Purnomo, J. (2019). Kemampuan akses informasi pertanian melalui media komunikasi pada petani cabai lahan pasir pantai di Kecamatan Panjatan Kabupaten Kulon Progo. Universitas Sebelas Maret.
Pusat Penyuluhan Pertanian. (2011). Profil petani dan gapoktan berprestasi tingkat nasional. BPPSDMP.
Quirinno, R. S., Murtiana, S., & Asmoro, N. (2024). Peran sektor pertanian dalam meningkatkan ketahanan pangan dan ekonomi nasional. Nusantara: Jurnal Ilmu Pengetahuan Sosial, 11(7), 2811-2822. https://jurnal.um-tapsel.ac.id/index.php/nusantara/article/view/16814/10002
Reardon, T., Echeverría, R., Berdegué, J., Minten, B., Liverpool-Tasie, L. S., Tschirley, D., & Zilberman, D. (2019). Rapid transformation of food systems in developing regions: Highlighting the role of agricultural research & innovations. Agricultural Systems, 172, 47-59. https://doi.org/10.1016/j.agsy.2018.01.010
Rogers, E. M. (1995). Diffusion of innovations (4th ed.). Free Press.
Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press.
Rohman, A. (2015). Kinerja kelembagaan dan transparansi harga pada pasar lelang cabai merah di Kabupaten Kulon Progo. Jurnal Agribisis dan Sosial Ekonomi Pertanian, 1(1) https://jurnal.unbara.ac.id/index.php/jsp/article/view/356
Rusdiyana, E. (2014). Perilaku petani cabai dalam pasar lelang di Kecamatan Panjatan Kabupaten Kulon Progo. Universitas Gadjah Mada.
Rusdiyana, E. (2015). Manajemen kelembagaan pasar lelang dalam memfasilitasi pemasaran cabai kelompok tani lahan pasir pantai di Kecamatan Panjatan, Kabupaten Kulon Progo. Sungkai. https://jurnal.uns.ac.id/carakatani/article/view/14666/pdf
Rusdiyana, E. (2018). Peran pasar lelang dalam pemasaran cabai di kelompok tani lahan pasir pantai Kulon Progo, Yogyakarta. Caraka Tani: Journal of Sustainable Agriculture, 32(1). https://doi.org/10.20961/carakatani.v32i1.14666
Rusdiyana, E., Setyowati, R., & Purnomo, J. (2019). Sumber daya pertanian berkelanjutan dalam mendukung ketahanan dan keamanan pangan Indonesia pada era revolusi industri 4.0. Seminar Nasional dalam Rangka Dies Natalis UNS Ke-43 Tahun 2019.
Santoso, A., Indarto, & Widowati, S. Y. (2016). Model pasar lelang komoditas agro: Perspektif manajemen rantai pasokan (Studi pada pasar lelang agro forward Jawa Tengah). Jurnal Riset Ekonomi dan Bisnis, 9(3), 96–118.
Sasongko, S., & Soejono, S. (2021). Sistem pengusahaan usahatani di lahan pasir: Apakah menguntungkan? Jurnal Sosial Ekonomi Pertanian, 14(3), 222-235. https://doi.org/10.19184/jsep.v14i3.22873
Sugiyono, P. D. (2020). Metode penelitian kuantitatif, kualitatif, dan R&D (2nd ed.). Alfabeta.
Sukmawati, D., Sulistyowati, L., Karmana, M. H., & Wikarta, E. K. (2016). Fluktuasi harga cabai merah keriting (Capsicum annuum L.) di sentra produksi dan pasar induk (tinjauan harga cabai merah keriting di Kecamatan Cikajang dan Pasar Induk Kramat Jati Jakarta). Mimbar Agribisnis, 1(2), 165-172. https://jurnal.unigal.ac.id/mimbaragribisnis/article/view/58
Supriadi, H., & Sejati, W. K. (2018). Perdagangan antarpulau komoditas cabai di Indonesia: Dinamika produksi dan stabilitas harga. Analisis Kebijakan Pemerintah, 16(2), 109-127. http://dx.doi.org/10.21082/akp.v16n2.2018.109-127
Susanawati, Rozaki, Z., & Nurfadhilah, A. (2020). Integrasi pasar cabai merah keriting di Kabupaten Kulon Progo. Prosiding Seminar Nasional Pertanian Peternakan Terpadu Ke-3.
Sutardi, & Wirasti, C. A. (2017). Sistem usahatani cabai merah pada lahan pasir di Yogyakarta. Jurnal Pengkajian dan Pengembangan Teknologi Pertanian, 20(2), 125-139. https://repository.pertanian.go.id/items/b69ed8f2-54a6-4399-9151-7a68df28f3b8
Syam, L. F., Suharno, & Kusnadi, N. (2023). Keragaan kelembagaan pasar lelang dalam pemasaran produk pertanian. Jurnal Agribisnis Indonesia, 11(1), 122-135. https://doi.org/10.29244/jai.2023.11.1.122-135
Trirahayu, M., & Soedarto, T. (2024). Sistem lelang komoditas cabai merah di Indonesia (studi literatur periode 2019-2024). Jurnal Multidisiplin West Science, 3(4), 417-435. https://doi.org/10.58812/jmws.v3i04.1081
Van der Burg, S., Wiseman, L., & Krkeljas, J. (2019). Trust in farm data sharing: Reflections on the EU code of conduct for agricultural data sharing. Journal of Agricultural and Environmental Ethics, 32(4), 673–689. https://doi.org/10.1007/s10806-019-09809-x
Venkatesh, V., & Bala, H. (2008). Technology acceptance model 3 and a research agenda on interventions. Decision Sciences, 39(2), 273-315. https://doi.org/10.1111/j.1540-5915.2008.00192.x
Wolfert, S., Ge, L., Verdouw, C., & Bogaardt, M. J. (2017). Big data in smart farming – A review. Agricultural Systems, 153, 69-80. https://doi.org/10.1016/j.agsy.2017.01.023
Yuwono, N. W. (2009). Membangun kesuburan tanah di lahan marginal. Jurnal Ilmu Tanah dan Lingkungan, 9(2), 137-141. https://www.yumpu.com/id/document/view/10872514/
Zhang, M., Jin, B., & He, X. (2020). The adoption of mobile payment: A case study on agricultural transactions in rural China. Technology in Society, 63, 101-410. https://doi.org/10.1016/j.techsoc.2020.101410
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2025 Nugroho Hasan, Eksa Rusdiyana, Syaiful Anwar
This work is licensed under a Creative Commons Attribution 4.0 International License.
