Strategy of cilor agroindustry development: Case study on cilor MSMEs in South Cikarang District, Bekasi Regency

Authors

  • Anita Suri Department of Agricultural Product Technology, Faculty of Engineering, Universitas Pelita Bangsa, Indonesia
  • Yusuf Irfan Department of Agricultural Product Technology, Faculty of Engineering, Pelita Bangsa University, Indonesia
  • Andini Putri Riandani Department of Agricultural Product Technology, Faculty of Engineering, Pelita Bangsa University, Indonesia
  • Supriyanto Department of Agricultural Product Technology, Faculty of Engineering, Pelita Bangsa University, Indonesia
  • Indah Melati Putri Department of Agricultural Product Technology, Faculty of Engineering, Pelita Bangsa University, Indonesia
  • Wawan Anandartiana Gunawan Department of Agricultural Product Technology, Faculty of Engineering, Pelita Bangsa University , Indonesia

DOI:

https://doi.org/10.61511/jipagi.v1i2.1132

Keywords:

agroindustry, cilor, development strategy

Abstract

Background: Agroindustry development has an important role in increasing regional economic growth and empowering the community. This study aims to identify internal and external factors that influence Cilor agro-industry in South Cikarang District, Bekasi Regency, as well as to develop an effective development strategy. Methods: The methods used include SWOT analysis, internal-external matrix, and data collection through interviews and observation. Finding: The research results show that cilor agroindustry has great potential to be developed, but also faces several challenges. Conclusion: An appropriate development strategy is needed to maximize opportunities and overcome obstacles in the development of cilor's agro-industry Novelty/Originality of this article: The novelty in this research is the study of the Cilor agro-industry development strategy, where there is not much research that discusses similar topics which is expected to help increase the scale of the same business.

References

Austin, J. E. (1992). Agroindustrial Project Analysis Critical Design Factors: EDI Series in Economic Development Second Edition. John Hopkins University Press.

Kurniati, E. D. (2015). Kewirausahaan Industri. Penerbit Deepublish.

Rangkuti, F. (1998). Analisis SWOT Teknik Membedah Kasus Bisnis. Gramedia Pustaka Utama.

Simatupang, T. M. (1997). Pemodelan Sistem. Bandung: Studio Manajemen Jurusan Teknik Industri. Institut Teknologi Bandung.

Sugiyono. (2012). Metode Penelitian Pendidikan, Pendekatan Kuantitatif, Kualitatif dan R&D. Alfabeta.

Tarigan, H., & Ariningsih, E. (2007). Peluang dan Kendala Agroindustri Sagu di Kabupaten Jayapura. Pusat Analisis Sosial Ekonomi dan Kebijakan Pertanian.

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Published

2024-11-01

How to Cite

Suri, A., Irfan, Y., Riandani, A. P., Supriyanto, Melati Putri, I., & Anandartiana Gunawan, W. (2024). Strategy of cilor agroindustry development: Case study on cilor MSMEs in South Cikarang District, Bekasi Regency. Jurnal Inovasi Pangan Dan Gizi, 1(2), 92–99. https://doi.org/10.61511/jipagi.v1i2.1132

Issue

Vol. 1 No. 2: (Agustus) 2024

Section

Articles

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Copyright (c) 2024 Anita Suri, Yusuf Irfan, Andini Riandani, Supriyanto, Indah Melati Putri, Wawan Anandartiana Gunawan

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This work is licensed under a Creative Commons Attribution 4.0 International License.