Comparative study of Article 10 Letter C of Law of The Republic of Indonesia Number 8 Year 1999 concerning Consumer Protection and sharia business law in online clothing sales

Authors

  • Linda Kusnalia Sharia Economic Law Study Program, Faculty of Islamic Studies, Universitas Hasyim Asy'ari, Jl. Irian Jaya No. 55 Tebuireng, Jombang Regency, East Java 61471, Indonesia
  • Trinah Asi Islami Sharia Economic Law Study Program, Faculty of Islamic Studies, Universitas Hasyim Asy'ari, Jl. Irian Jaya No. 55 Tebuireng, Jombang Regency, East Java 61471, Indonesia

DOI:

https://doi.org/10.61511/eaebjol.v2i1.2024.1038

Keywords:

advertising, online buying and selling, sharia business law

Abstract

Background: This article discusses the problems faced by buyers in online buying and selling, in the form of advertisements that do not match the products being sold. For this reason, researchers are interested in conducting research with the title Comparative Study of Article 10 Letter C of Law Number 8 of 1999 concerning Consumer Protection and Sharia Business Law in Online Clothes Buying and Selling by examining three online shops, namely Sa**tri.Store 1**6611424, N**la.Fasshion, and Ocyd Clothing Official. Methods: The research method uses empirical juridical, with a phenomenological and conceptual approach. Data analysis uses inductive and descriptive methods. The data collection techniques used were observation, interviews, documentation, questionnaires and library data. Findings: The results of the research show that the two online stores studied, namely Sa**tri.Store 1**6611424, and N**la.Fasshion are known to have committed fraud with advertising media that is misleading and contains elements of gharar and jahalah. Conclusion: Meanwhile, the Ocyd Clothing Official online shop is known to comply with applicable regulations, both from the Consumer Protection Law and Sharia Business Law. Novelty/Originality of this Study: Its comparative analysis of Article 10, Letter C of Law Number 8 of 1999 on Consumer Protection with Sharia Business Law, specifically within the context of online clothing sales, provides a unique examination of legal and ethical perspectives. This approach highlights the differences and commonalities in addressing false advertising in Indonesia's burgeoning e-commerce sector.

References

Ananda, R. A. (2020). Perlindungan Hukum Terhadap Konsumen Tentang Iklan Produk Di Media Sosial Yang Tidak Sesuai Kriteria Oleh Pelaku Usaha. Fakultas Syariah dan Hukum UIN Syarif Hidayatullah Jakarta. https://repository.uinjkt.ac.id/dspace/handle/123456789/56831

Azungah, T. (2018). Qualitative research: deductive and inductive approaches to data analysis. Qualitative research journal, 18(4), 383-400. https://doi.org/10.1108/QRJ-D-18-00035

Cantù, C., Corsaro, D., & Tunisini, A. (2015). Editorial–Innovation networks: the key role of actors. Journal of Business & Industrial Marketing, 30(3/4). https://doi.org/10.1108/JBIM-03-2015-0042

Evans, D. S. (2009). The online advertising industry: Economics, evolution, and privacy. Journal of economic perspectives, 23(3), 37-60. https://doi.org/10.1257/jep.23.3.37

Harahap, A. R. (2019). Perlindungan Hukum Bagi Konsumen Akibat Iklan Yang Menyesatkan. Skripsi Fakultas Hukum Universitas Muhammadiyah Sumatera Utara. http://repository.umsu.ac.id/handle/123456789/1987

Hartono, A., Ishak, A. I., Abdurrahman, A., Astuti, B., Marsasi, E. G., Ridanasti, E., ... & Muhammad, S. (2021). COVID-19 pandemic and adaptive shopping patterns: An insight from Indonesian consumers. Global Business Review, 1-19. https://doi.org/10.1177/09721509211013512

Heeks, R. (2010). Do information and communication technologies (ICTs) contribute to development?. Journal of international development, 22(5), 625-640. https://doi.org/10.1002/jid.1716

Hidayat, E. (2020). Dampak Garar Terhadap Keabsahan Akad Muamalah Kontemporer. Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sumatera Utara 1. http://ojs.unida.ac.id/JSEI/article/downlod/2147/pdf/11426

Khadafi, M. (2016). Perlindungan Hukum terhadap Konsumen dalam Transaksi E-Commerce (Studi Kasus E-Commerce Melalui Sosial Media Instagram). UIN Syarif Hidayatulloh Jakarta. http://repository.uinjkt.ac.id/dspace/handle/123456789/41563

Krishna, A., Briesch, R., Lehmann, D. R., & Yuan, H. (2002). A meta-analysis of the impact of price presentation on perceived savings. Journal of Retailing, 78(2), 101-118. https://doi.org/10.1016/S0022-4359(02)00072-6

Lestari, Y., Rimanto, R., Amalia, D., & Hidayatullah, K. (2022). Studi Komparatif Perlindungan Konsumen terhadap Transaksi Jual Beli Online Menurut Undang-Undang No. 8 Tahun 1999 dan Kompilasi Hukum Ekonomi Syari’ah (Khes). Jurnal Pendidikan Tambusai, 6(3), 17197–17214. http://jptam.org/index.php/jptam/article/download/9632/7845/18047

Li, S., & Linton, O. (2021). When will the Covid-19 pandemic peak?. Journal of Econometrics, 220(1), 130-157. https://doi.org/10.1016/j.jeconom.2020.07.049

Limayem, M., Khalifa, M., & Frini, A. (2000). What makes consumers buy from Internet? A longitudinal study of online shopping. IEEE Transactions on systems, man, and Cybernetics-Part A: Systems and Humans, 30(4), 421-432. https://doi.org/10.1109/3468.852436

Lok, Y. H., Madan, S., Fatini, N. L., Nayley, N., Adira, N. M., Izzah, N., & Ramachandra, R. (2022). A Study on Consumers' Online Stores Preferences: Comparison between Shopee and Lazada in Malaysia. International Journal of Accounting & Finance in Asia Pasific (IJAFAP), 5(2), 111-122. https://doi.org/10.32535/ijafap.v5i2.1598

Malbon, J. (2013). Taking fake online consumer reviews seriously. Journal of Consumer Policy, 36, 139-157. https://doi.org/10.1007/s10603-012-9216-7

Mirabella, M., Liana, H. M., Ahlyantara, I. W. A., Maharani, D., & Ie, M. (2022, April). The Effectiveness of Indonesian Government Policies in Dealing with Pandemic Covid-19. In 3rd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2021) (pp. 1829-1832). Atlantis Press. https://doi.org/10.2991/assehr.k.220404.297

Mubarok, H. (2017). Perlindungan Konsumen terhadap Iklan Produk Perawatan Kulit yang Menyesatkan di Media Internet. Under Graduates thesis, Universitas Negeri Semarang. https://lib.unnes.ac.id/30215/

Nasrullah, Kasmar, & Syahrullah. (2022). Perlindungan Konsumen Atas Belanja Online. Fakultas Hukum Universitas Muhammadiyah Bima. http://dx.doi.org/10.58258/jihad.v4i2.4619

Norman, E., & Aisyah, I. (2019). Bisnis Online Di Era Revolusi Industri 4.0 (Tinjauan Fiqih Muamalah). Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 1(1), 30–44. http://doi.org/10.47467/alkharaj.v1i1.15

Pardiansyah, E. (2022). Konsep Riba dalam Fiqih Muamalah Maliyyah dan Praktiknya Dalam Bisnis Kontemporer. Fakultas Ekonomi dan Bisnis, Universitas Sultan Ageng Tirtayasa. http://dx.doi.org/10.29040/jiei.v8i2.4751

Pieters, R., & Wedel, M. (2004). Attention capture and transfer in advertising: Brand, pictorial, and text-size effects. Journal of marketing, 68(2), 36-50.

https://doi.org/10.1509/jmkg.68.2.36.27794

Ruanguttamanun, C., & Peemanee, J. (2022). Causal Relationship between e-service quality, online trust and purchase intentions on Lazada Group, An Asia's Leading E-commerce Platform. Journal of Distribution Science, 20(1), 13-26. https://doi.org/10.15722/jds.20.01.202201.13

Sanny, L., Julianto, T. D., Savionus, S., & bin Yus Kelena, B. W. (2022). Purchase intention in the fashion industry on local and international E-commerce in Indonesia. International Journal of Asian Business and Information Management (IJABIM), 13(2), 1-12. https://doi.org/10.4018/IJABIM.20220701

Saputra, A. H., & Widayati, W. (2020). Juridical Study on Implementation of Village Chairman Using E-Voting Method. Law Development Journal, 2(3), 392-401. http://dx.doi.org/10.30659/ldj.2.3.392-401

Swinyard, W. R., & Smith, S. M. (2003). Why people (don't) shop online: A lifestyle study of the internet consumer. Psychology & marketing, 20(7), 567-597. https://doi.org/10.1002/mar.10087

Wahid, N. A., Amanatillah, D., & Fitri, C. D. (2023). From Fiqh to Finance: Assessing Bitcoin Status in Indonesian Monetary System. Share: Jurnal Ekonomi dan Keuangan Islam, 12(2), 308-333.

http://dx.doi.org/10.22373/share.v12i2.17762

Wei, K., Li, Y., Zha, Y., & Ma, J. (2019). Trust, risk and transaction intention in consumer-to-consumer e-marketplaces: An empirical comparison between buyers’ and sellers’ perspectives. Industrial Management & Data Systems, 119(2), 331-350. https://doi.org/10.1108/IMDS-10-2017-0489

Wongsunopparat, S., & Yunjia, Z. (2022). Factors Influencing Online Shopping Behavior Focusing on LAZADA, SHOPPEE and JD. Business and Economic Research, 12(2), 117-134. https://doi.org/10.5296/ber.v12i2.19952

Wuisan, D. S., & Handra, T. (2023). Maximizing online marketing strategy with digital advertising. Startupreneur Business Digital (SABDA Journal), 2(1), 22-30. https://doi.org/10.33050/sabda.v2i1.275

Yarham, S. A. S. M., Yarham, M., Anggraini, A., Siregar, S., & Aulya, C. R. (2024). Perspektif Ekonomi Syariah Dalam Jual Beli Online di Kota Barus. Jurnal Masharif Al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 9(1), http://doi.org/10.30651/jms.v9i1.21507

Downloads

Published

2024-07-30

How to Cite

Kusnalia, L., & Islami, T. A. (2024). Comparative study of Article 10 Letter C of Law of The Republic of Indonesia Number 8 Year 1999 concerning Consumer Protection and sharia business law in online clothing sales. Ex Aequo Et Bono Journal Of Law, 2(1), 1–13. https://doi.org/10.61511/eaebjol.v2i1.2024.1038

Issue

Section

Articles

Citation Check