Mediating culture through technology: Digitalization practices and cultural engagement in contemporary cultural tourism
DOI:
https://doi.org/10.61511/linkage.v2i2.2025.2346Keywords:
cultural tourism, digitalization, immersive technology, post-digital experienceAbstract
Background: The implementation of digitalization in tourism also faces challenges, such as the need for
adequate technological infrastructure, human resource training, and the digital divide among communities. One example of the application of digitization in cultural tourism is the Galeri Indonesia Kaya (GIK) located at Grand Indonesia, Jakarta. Methods: This study uses a qualitative approach with a single case study design. Data were collected through in-depth interviews, participatory observation, and documentation. The data analysis technique used was an interactive model with triangulation as data validity. Findings: The results of the study show that GIK has integrated various digital technologies such as interactive touch screens, augmented reality, digital cultural content playback, and smartphone-based applications. Digitization not only improves the accessibility of cultural information, but also creates an immersive, educational, and participatory tourism experience. Conclusion: The implementation of digitization at GIK is an example of good practice that shows that technology can be used as a medium for cultural preservation as well as for the transformation of the urban cultural tourism ecosystem in a comprehensive, inclusive, and innovative manner. Novelty/Originality of this article: This article offers originality by demonstrating how digital technologies transform cultural tourism into an immersive and participatory medium for cultural preservation and experiential engagement.
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