Vol. 4 No. 1: (July) 2026

-Article in Press-

DOI: https://doi.org/10.61511/jembar.v4i1.2026

Published: 2026-07-01

Articles

Factors influencing online return intention mediated by post-purchase dissonance: A study of shopee users during double-date promotional campaigns

Elmyana Fatikhasari, Department of Management, Faculty of Economics and Business, Universitas Indonesia, Depok, West Java 16424, Indonesia

Nissa Ghulma Ratnasari, Department of Management, Faculty of Economics and Business, Universitas Indonesia, Depok, West Java 16424, Indonesia

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DOI : 10.61511/jembar.v4i1.2026.3702 Abstract View : 0