About the Journal

Published by the Institute for Advanced Science, Social, and Sustainable Future (IASSSF), Journal of City: Branding and Authenticity is a scholarly publication that comprehensively explores the practices of city branding and city authenticity, focusing on their economic, social, political, and cultural implications. Through peer-reviewed articles, news analyses, discussions, interviews, literature reviews, case studies, and special features, the journal provides an authoritative and cohesive platform for discussing all aspects of city branding and authenticity. With a global perspective and inclusive approach welcoming contributions from practitioners, researchers, students, consultants, government officials, and the general public, the journal serves as a valuable forum for exchanging best practices and advancing knowledge in urban development and strategic communication fields.

Aims

JCBaU is committed to advancing the understanding of the concepts and practices of city branding and authenticity. The journal seeks to provide a platform for scholarly works that explore the dynamics of place branding, the significance of authenticity in global competition, and the application of these concepts in real-world scenarios. The primary aim is to enhance knowledge on the benefits and implementation of place branding and authenticity strategies.

 

Focus

Journal City: Branding and Authenticity (JCBaU) focuses on publishing research that presents innovative and interdisciplinary perspectives on city branding and authenticity. The journal prioritizes studies that bridge theory and practice in the context of place branding, highlighting the impact of authenticity on global competitiveness. JCBaU supports articles that explore new approaches in place branding, including in-depth analyses of how cities, countries, and regions build and maintain their reputations. The journal also pays special attention to practical applications and policies that support city branding, as well as research on emerging trends and innovations shaping the future of city branding and authenticity.

 

Scope

This journal seeks to publish a broad range of scholarly articles, including: 

  1. City Branding and Reputation Management: Studies on how cities, countries, and regions manage their reputations, including the strategies and tools used to influence external audiences. Examination of branding campaigns, their outcomes, and the role of authenticity in these processes.
  2. Authenticity in Place Branding: Exploration of the concept of authenticity in place branding, including how places can distinguish themselves through unique cultural, historical, and social attributes. Analysis of the impact of authenticity on tourism, investment, and resident satisfaction.
  3. Interdisciplinary Approaches to Place Branding: Articles that integrate perspectives from various disciplines such as marketing, sociology, geography, cultural studies, and urban planning to provide a comprehensive view of place branding. Research that addresses the intersection of place branding with issues like sustainability, social justice, and globalization.
  4. Case Studies and Practical Applications: Case studies showcasing successful place branding initiatives from around the world, highlighting the processes, challenges, and outcomes. Practical insights into how branding strategies can be developed and implemented in different cultural and economic contexts.
  5. Policy and Governance in Place Branding: Discussions on the role of local and national governments in shaping and supporting place branding initiatives. Analysis of policy frameworks that facilitate effective place branding and authenticity practices.
  6. Innovations and Future Directions in City Branding: Exploration of new trends and technologies that are shaping the future of place branding and authenticity. Articles that propose new theoretical frameworks or methodologies for studying and practicing city branding.

e-ISSN: 3025-4000

Announcements

Current Issue

Vol. 2 No. 2: (January) 2025
View Vol. 2 No. 2: (January) 2025

This issue contains six articles by seven authors from Singapore, Indonesia, Saudi Arabia, Turkey, and Myanmar. Most authors are affiliated with Universitas 17 Agustus 1945 Semarang, alongside institutions such as the National University of Singapore, Prince Sultan University, Istanbul Kent University, and West Yangon Technological University.

Published: 2025-01-31

Articles

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