Millennial tourists' perceptions regarding the implementation of smart tourism at the national museum of Indonesia
DOI:
https://doi.org/10.61511/arc-jcc.v1i2.2024.2418Keywords:
Indonesian national museum, millennial generation, smart tourism, tourist perceptionAbstract
Background: Jakarta, as the nation's capital, has great potential in developing historical and cultural tourism. One place that has undergone transformation is the National Museum of Indonesia, which is currently implementing digital technology through the concept of smart tourism. Methods: This study uses a quantitative approach with descriptive methods. Data were obtained by distributing questionnaires to millennial tourists who have visited the museum and used the available digital facilities. Findings: Technologies such as augmented reality, video mapping, and other interactive features are used to enhance the visitor experience. This study aims to determine how millennial tourists perceive the implementation of smart tourism at the National Museum of Indonesia. Conclusion: The results show that millennial tourists responded positively to the implementation of technology, especially in terms of information clarity and interactivity. However, there are still several things that need to be improved, such as personalization of the experience and ease of access to digital features. Novelty/Originality of this article: These findings can be input for museum managers in developing a smart tourism concept that is more suited to visitor needs. In addition, this study also adds to the reference study on the application of technology in managing cultural destinations in Indonesia.
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Copyright (c) 2025 Anisatul Auliya, Rafina Allynda Putri, Gavina Aprillia Tamar, Nadia Aulanur Kartikasari, Maghfira Izzani
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