Faktor perceived behavioral dan subjective norms yang memengaruhi intensi konsumen di Jabodetabek untuk berpartisipasi dalam reverse logistics
DOI:
https://doi.org/10.61511/jane.v1i1.2024.647Keywords:
perceived behavioral control, reverse logistics, The Body ShopAbstract
Latar Belakang: The Body Shop merupakan perusahaan kosmetik yang telah mengkampanyekan program daur ulang. Kampanye ini menarik konsumen untuk mendapatkan poin yang selanjutnya dapat ditukar dengan pembelian produk baru. Kehadiran kampanye ini menarik emosi positif masyarakat dalam pembelian barang dengan dalih cinta lingkungan. Penelitian ini bertujuan untuk memahami peran kampanye yang dilakukan oleh perusahaan The Body Shop. Metode: Desain penelitian yang digunakan bersifat konklusif; menguji hipotesis yang dihasilkan oleh penulis untuk mengenali kausalitas antar variabel dalam model yang sudah ditentukan, memberikan gambaran hubungan yang ada antara variabel-variabel independen (attitude, perceived behavioral control, subjective norms, moral norms, willingness to sacrifice, anticipated positive emotions), dan variabel independen (return intention) yang disertakan dalam penelitian. Penulis melakukan pengumpulan data secara cross-sectional. Temuan: Berdasarkan hasil penelitian ditemukan bahwa enam variabel yang diusulkan dalam model studi kasus terhadap penerapan reverse logistics The Body Shop tidak sepenuhnya sesuai dengan hipotesis-hipotesis yang dibangun. Dalam perbandingan antara penelitian yang dilakukan oleh penulis dengan jurnal utama, setiap penelitian memiliki data primer serta justifikasi yang menjadi kerangka dari argumen yang dihasilkan. Kesimpulan: Berdasarkan hasil penelitian walaupun para responden merasa mereka memiliki waktu luang dan persepsi pengendalian perilaku yang cukup untuk berpartisipasi dalam program BBOB, keterbatasan-keterbatasan lain dapat memainkan peran sebagai penyebab tidak signifikannya hubungan antara niat pengembalian dengan perceived behavioral control.
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Sarkis, J., Gonzalez-Torre, P., & Adenso-Diaz, B. (2013). Stakeholder pressure and environmental management practices in the Spanish hotel industry. Journal of Cleaner Production, 46, 36-42.
Simchi-Levi, D., Kaminsky, P., & Simchi-Levi, E. (2014). Designing and managingthe supply chain: Concepts, strategies, and cases (3rd ed.). McGraw-Hill Education.85 Universitas Indonesia
Slack, N., Brandon-Jones, A., & Johnston, R. (2016). Operations management. Pearson.
Seuring, S., & Müller, M. (2008). From a literature review to a conceptual framework for sustainable supply chain management. Journal of Cleaner Production, 16(15), 1699-1710.
Srivastava, S. K. (2007). Green supply-chain management: A state-of-the-art literature review. International Journal of Management Reviews, 9(1), 53-80.
Yadav, R., Kumar Panda, D., & Kumar, S. (2022). Understanding the individuals’ motivators and barriers of e-waste recycling: A mixed-method approach. Journal of Environmental Management, 324, 116303. https://doi.org/10.1016/j.jenvman.2022.116303
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AdminGro1. (2012). Perubahan Paradigma Pengelolaan Sampah di Tempat Pembuangan Akhir (TPA). Grobogan Government Official Website. Retrieved from https://grobogan.go.id/index.php/info/artikel/575-perubahan-paradigma-pengelolaan-sampah-di-tempat-pembuangan-akhir tpa#:~:text=Pada%20sistem%20terbuka%20(open%20dumping,ini%20dinilai %20sangat%20mengganggu%20lingkungan.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Prentice-Hall.
Ajzen, I. (2002). Perceived behavioral control, self‐efficacy, locus of control, and the theory of planned behavior. Journal of Applied Social Psychology, 32(4), 665-683.
Carter, C. R., & Rogers, D. S. (2008). A framework of sustainable supply chain management: Moving toward new theory. International Journal of Physical Distribution & Logistics Management, 38(5), 360-387.
Cialdini, R. B., Reno, R. R., & Kallgren, C. A. (1990). A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places Universitas Indonesia. Journal of Personality and Social Psychology, 58(6), 1015-1026. doi: 10.1037/0022-3514.58.6.1015.
Chase, R.B., Jacobs, F.R., & Aquilano, N.J. (2021). Operations Management for Competitive Advantage. McGraw-Hill Education.
Chopra, S. (2020). Supply Chain Management: Strategy, planning and operation. Pearson Education. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7916887/#:~:text=On%20average%2C%20age%20is%20positively,scale%20(p%20%3C%200.001). https://www.cereq.fr/en/what-role-does-education-play-environmental-concerns#:~:text=Individuals%20are%20more%20aware%20of,closer%20to%20their%20daily%20worries
Chopra, S., & Meindl, P. (2016). Supply chain management: Strategy, planning, and operation (6th ed.). Pearson Education.
Connolly, T., & Zeelenberg, M. (2002). Regret in decision making. Current Directions in Psychological Science, 11(6), 212-216.
Dixit, S., & Badgaiyan, A. J. (2016). Towards improved understanding of reverse logistics – examining mediating role of return intention. Resources,88 Universitas Indonesia Conservation and Recycling, 107, 115–128. https://doi.org/10.1016/j.resconrec.2015.11.021
Environmental Protection Agency. (2016). Guide to Managing and Reducing Waste: Reuse and Recycling through Reverse logistics. US EPA. https://www.epa.gov/sites/default/files/201603/documents/reverselogistics.pdf
Evans, J.R., & Lindsay, W.M. (2021). Managing for Quality and Performance Excellence. Cengage Learning.
Fitzsimmons, J.A., Fitzsimmons, M.J., & Bordoloi, S. (2020). Service Management: Operations, Strategy, Information Technology. McGraw-Hill Education.
Fleischmann, M., Krikke, H. R., Dekker, R., & Flapper, S. D. (1997). A characterization of logistics networks for product recovery. Omega, 25(6), 653-666.
Gillet, N., Gagné, M., Sauvagère, S., & Fouquereau, E. (2009). The role of supervisor autonomy support, organizational support, and autonomous and controlled motivation in predicting employees' satisfaction and turnover intentions. European Journal of Work and Organizational Psychology, 18(4), 470-480.
Ghozali, I. (2016) Aplikasi Analisis Multivariete Dengan Program IBM SPSS 23. Edisi 8. Semarang: Badan Penerbit Universitas Diponegoro.
Guide Jr., V. D. R., & Van Wassenhove, L. N. (2009). The reverse supply chain. Harvard Business Review, 87(10), 25-26.
Govindan, K., Zhuang, Y., & Chen, G. (2022). Analysis of factors influencing residents’ waste sorting behavior: A case study of shanghai. Journal of Cleaner Production, 349, 131126. https://doi.org/10.1016/j.jclepro.2022.131126
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM.
Heizer, J., & Render, B. (2020). Operations Management: Sustainability and Supply Chain Management. Pearson.
Jacobs, F.R., & Chase, R.B. (2020). Operations and Supply Chain Management. McGraw-Hill Education.
Jambeck, J. R., Geyer, R., Wilcox, C., Siegler, T. R., Perryman, M., Andrady, A., Narayan, R., & Law, K. L. (2015). Plastic waste inputs from land into the Ocean. Science, 347(6223), 768–771. https://doi.org/10.1126/science.1260352
Kerzner, H. (2021). Project Management: A Systems Approach to Planning, Scheduling, and Controlling. John Wiley & Sons.
MacArthur, E. The New Plastics Economy: Rethinking the future of plastics. Ellen MacArthur Foundation. https://www.ellenmacarthurfoundation.org/assets/downloads/EllenMacArthurFoundationTheNewPlasticsEconomyRethinkingtheFutureofPlastics_15-3-16.pdf
Mentzer, J., DeWitt, W., Keebler, J. S., Min, S., Nix, N. W., Smith, C. D., & Zacharia, Z. G. (2009). Defining Supply Chain Management. Supply Chain Project Management., 39–50. https://doi.org/10.1201/9781420083934-9
Nigbur, D., Lyons, E., & Uzzell, D. (2010). Attitudes, norms, identity and environmental behaviour: Using an expanded theory of planned behaviour to predict participation in a kerbside recycling programme. British Journal of Social Psychology, 49(2), 259-284.
Plastic Pollution Coalition. (2022). The Ugly Side of Beauty: The Cosmetics Industry's Plastic Packaging Problem. Retrieved from https://www.plasticpollutioncoalition.org/blog/2022/1/25/the-ugly-side-of- beauty-the-cosmetics-industrys-plastic-packaging-problem
Puspitoningrum, A. (2022). Bring Back Our Bottle, The Body Shop Kurangi 9 Juta Sampah Plastik di TPA. IDN Times. Retrieved from https://jateng.idntimes.com/news/jateng/anggun-puspitoningrum-1/bring-back-our-bottle-the-body-shop-kurangi-9-juta-sampah-plastik-di-tpa?page=all
Rogers, D. S., & Tibben-Lembke, R. S. (1999). Going backwards reverse logistics trends and practices. Reverse logistics Executive Council. U.S.
Rother, M., & Shook, J. (2020). Learning to See: Value Stream Mapping to Add Value and Eliminate MUDA. Lean Enterprise Institute.
Sanders, N.R., & Manrodt, K.B. (2019). Supply Chain Management: A Global Perspective. John Wiley & Sons.
Sabbir, Md. M., Khan, T. T., Das, A., Akter, S., & Hossain, Md. A. (2022). Understanding the determinants of consumers’ reverse exchange intention as an approach to e-waste recycling: A developing country perspective. Asia- Pacific Journal of Business Administration, 15(3), 411–439. https://doi.org/10.1108/apjba-11-2021-0565
Sarkis, J., Gonzalez-Torre, P., & Adenso-Diaz, B. (2013). Stakeholder pressure and environmental management practices in the Spanish hotel industry. Journal of Cleaner Production, 46, 36-42.
Simchi-Levi, D., Kaminsky, P., & Simchi-Levi, E. (2014). Designing and managingthe supply chain: Concepts, strategies, and cases (3rd ed.). McGraw-Hill Education.85 Universitas Indonesia
Slack, N., Brandon-Jones, A., & Johnston, R. (2016). Operations management. Pearson.
Seuring, S., & Müller, M. (2008). From a literature review to a conceptual framework for sustainable supply chain management. Journal of Cleaner Production, 16(15), 1699-1710.
Srivastava, S. K. (2007). Green supply-chain management: A state-of-the-art literature review. International Journal of Management Reviews, 9(1), 53-80.
Yadav, R., Kumar Panda, D., & Kumar, S. (2022). Understanding the individuals’ motivators and barriers of e-waste recycling: A mixed-method approach. Journal of Environmental Management, 324, 116303. https://doi.org/10.1016/j.jenvman.2022.116303
World Bank. (2018.). What a waste 2.0: A global snapshot of Solid Waste Management to 2050. World Bank. https://www.worldbank.org/en/news/infographic/2018/09/20/what-awaste20-a-global-snapshot-of-solid-waste-management-to-2050
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