DWIPUTRI, Rachmaniar Myrianda; PRAKOSO, Dwi Adi. From reels to real gold: The interplay of ease, social influence, and risk perception in Gen Z’s digital gold adoption. Journal of Economic, Business & Accounting Research, [S. l.], v. 4, n. 1, p. 34–50, 2026. DOI: 10.61511/jembar.v4i1.2026.3536. Disponível em: https://journal-iasssf.com/index.php/JEMBAR/article/view/3536. Acesso em: 21 jul. 2026.