Yudhistira, Adika, and Nissa Ghulma Ratnasari. “The Influence of Hedonic Shopping Motivation on Online Shopping Addiction: A Study of the Mediating Role of Exposure to Marketing Stimuli”. Journal of Entrepreneurial Economics, vol. 3, no. 2, Aug. 2026, doi:10.61511/jane.v3i2.2026.3749.