FADILLAH, Alpha Deepny; TRIATMANTO, Boge. The impact of brand awareness, brand image, and brand trust on consumer purchase decisions: Emphasizing awareness and trust as key drivers. Journal of Entrepreneurial Economics, [S. l.], v. 2, n. 2, p. 116–134, 2025. DOI: 10.61511/jane.v2i02.2025.2230. Disponível em: https://journal-iasssf.com/index.php/JANE/article/view/2230. Acesso em: 29 oct. 2025.