[1]
Fadillah, A.D. and Triatmanto, B. 2025. The impact of brand awareness, brand image, and brand trust on consumer purchase decisions: Emphasizing awareness and trust as key drivers. Journal of Entrepreneurial Economics. 2, 2 (Aug. 2025), 116–134. DOI:https://doi.org/10.61511/jane.v2i02.2025.2230.