Analisis hubungan kepercayaan, persepsi kemudahan penggunaan, persepsi manfaat, persepsi resiko dan keinginan membeli online anggota kaskus.us dalam pembelian online
Studi kasus: FJB kaskus.us
DOI:
https://doi.org/10.61511/ecoprofit.v1i2.2024.519Keywords:
kaskus, online buying and selling, perception, risk, trustAbstract
This study applies qualitative methods as a theoretical basis for evaluating perceptions about ease of use and perceptions about benefits, which are strengthened by external variables, namely trust, in influencing the intention of Kaskus.us members to make purchase transactions on the Kaskus.us Buying and Selling Forum. The target population in this research is all Kaskus.us members who have shared any information on the Kaskus.us Buying and Selling Forum. The research methodology applied was purposive sampling and convenience sampling with structural equation modeling (SEM) analysis techniques. There were 200 respondents who overall stated that trust had a significant influence on online purchasing intentions. The research results also show that ease of use and benefits have a significant influence on online purchase intentions at the Kaskus.us Buying and Selling Forum. In general, the aim of this research is to analyze the influence of perceived ease of use, perceived usefulness, and trust on the intention to make online purchases among Kaskus.us members. By applying, 200 respondents who were active members of the Kaskus.us Buying and Selling Forum were included. The results show that trust, ease of use, and perceived usefulness significantly influence respondents' intention to make online purchases through the platform.
References
Albrecht, K., & Zemke, R. (1985) Service America!: Doing Business in the New Economy, 6-7. https://books.google.com/books/about/Service_America.html?id=axsqXZiSP60C
Antara. Adriyanto, mohamad. (2008). “Data dasar internet dan telekomunikasi Indonesia 2007.” April 2008, hlm 3.
Antara. Adriyanto, mohamad. (2008). Data dasar internet dan telekomunikasi Indonesia 2007. April 2008, hlm 3.
Azwar, S. (2007). Sikap manusia: Teori dan pengukurannya. Pustaka pelajar offset. https://onesearch.id/Record/IOS2785.slims-43470
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS quarterly, 319-340. https://www.jstor.org/stable/249008
Engel, J. F., Roger, D., & Miniard, P. W. (1994). Perilaku konsumen, jilid 1. https://digilib.itbwigalumajang.ac.id/index.php?p=show_detail&id=754
Fishbein, M., & Ajzen, I. (1977). Belief, attitude, intention, and behavior: An introduction to theory and research. Philosophy and Rhetoric 10 (2):130-132. https://philpapers.org/rec/FISBAI?all_versions=1
Ghozali, I. (2005). Structural equation modeling. Semarang, Universitas Diponegoro, 313-316. https://opac.perpusnas.go.id/DetailOpac.aspx?id=339177
Hair, J.F. (1998). Multivariate Data Analysis (5th etn). UK, Prentice Hall International. https://www.drnishikantjha.com/papersCollection/Multivariate%20Data%20Analysis.pdf
Handayani, S. (2010). Laris manis jual-beli lewat kaskus. Penerbit Mediakom. https://books.google.com/books?hl=en&lr=&id=-edc03ZFo0QC&oi=fnd&pg=PA5&dq=Handayani,+Sisti.+(2010).+Laris+manis+jual-beli+lewat+kaskus.+Yogyakarta,+Mediakom.+Hal+12-14&ots=pdLfE50C_e&sig=yCBJ7nw6_DfwH43lapKbv4_aFYk
Levitt, T. (1960) Marketing Myopia: Harvard Business Review, https://hbr.org/2004/07/marketing-myopia
Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International journal of electronic commerce, 7(3), 101-134. https://doi.org/10.1080/10864415.2003.11044275
Philip kotler, (2000). Marketing Manajemen, Milenium Edition, prentice-Hall, ,Hal 19.
Pikkarainen, T., Pikkarainen, K., Karjaluoto, H., & Pahnila, S. (2004). Consumer acceptance of online banking: an extension of the technology acceptance model. Internet research, 14(3), 224-235. http://dx.doi.org/10.1108/10662240410542652
Rahardjo, B. (2001). Aspek Teknologi dan Keamanan Internet Banking. https://www.academia.edu/10380788/ASPEK_TEKNOLOGI_DAN_KEAMANAN_DALAM_INTERNET_BANKING_1
Samuelson, P. (1999). Intellectual property and the digital economy: Why the anti-circumvention regulations need to be revised. Berkeley Tech. LJ, 14, 519. https://heinonline.org/HOL/LandingPage?handle=hein.journals/berktech14&div=35&id=&page=
Schiffman, L.G., & Kanuk, L.L. (2007). Consumer Behavior. New Jersey: Prentice Hall. https://books.google.com/books/about/Consumer_Behavior.html?id=vTRPngEACAAJ
Simamora, B. (2002). Panduan Riset Prilaku Konsumen. PT. Gramedia Pustaka: Jakarta. https://books.google.co.id/books?id=pAfxNu7FFCYC&printsec=frontcover&hl=id
Sugiono. (2004). Metode Penelitian Bisnis. Cetakan kelima. Alfabeta: Bandung. https://adoc.pub/sugiyono-metode-penelitian-bisnis-bandung-cv-alfabeta-swasth.html
Sumarwan, U. (2003). Perilaku Manusia. Ghalia Indonesia.: Jakarta
Swastha, B., & Handoko, T. H. (2000). Manajemen pemasaran: Analisa perilaku konsumen. Yogyakarta: BPFE UGM.
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2024 EcoProfit: Sustainable and Environment Business
This work is licensed under a Creative Commons Attribution 4.0 International License.
