Exploring the Interplay of Product Quality and Service Attributes in Consumer Purchase Decisions: Insights from Sustainable Business Practices
DOI:
https://doi.org/10.61511/ecoprofit.v2i2.2025.1339Keywords:
Product quality, Service attributes, Menu variation, Purchase decisionsAbstract
Background: Understanding the factors that influence customer purchase decisions is essential in the competitive culinary industry. This study aims to examine the interplay between product quality and service attributes, alongside location, menu variation, and price, in shaping customer behavior at Takashimura Kudus, a local culinary business. Previous studies have highlighted the importance of these factors individually, but their combined effects remain underexplored. Methods: The study employed a quantitative research design, using purposive sampling to collect data from 100 respondents. A structured questionnaire measured consumer perceptions of key variables using a Likert scale. Data were analyzed using multiple linear regression to identify both individual and collective influences of the factors on purchase decisions. Findings: Results indicate that menu variation is the only variable with a positive and significant individual effect on purchase decisions, while location, product quality, service quality, and price do not show significant individual effects. However, these factors collectively influence purchase decisions significantly. This suggests that businesses must adopt a comprehensive strategy that integrates these elements to meet consumer expectations effectively. Conclusion: The study highlights the critical role of menu diversity as a driver of consumer behavior and the need for businesses to address multiple factors simultaneously to remain competitive. Novelty/Originality of Article: This research provides a novel perspective by analyzing the combined effects of product quality, service attributes, and other factors, emphasizing their collective significance in the context of small-scale culinary enterprises.
References
Abdul Kohar Septyadi, M., Salamah, M., & Nujiyatillah, S. (2022). Literature Review Keputusan Pembelian Dan Minat Beli Konsumen Pada Smartphone: Harga Dan Promosi. Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 3(1), 301–313. https://doi.org/10.38035/jmpis.v3i1.876
Agustin, S., & Sasi, A. (2020). Pengaruh harga, citra merek, kualitas produk, dan promosi terhadap keputusan pembelian produk sepatu Skechers di Tunjungan Plaza Kota Surabaya. Jurnal Ilmu dan Riset Manajemen, 9, 9.
Antika, N. W. P. F., & Indiani, N. L. P. (2023). Peran variasi menu, lokasi, dan kualitas layanan terhadap keputusan pembelian kembali (Studi kasus pada Zactie Bar and Restaurant). Warmadewa Management and Business Journal (WMBJ), 5(1), 1–13. https://doi.org/10.22225/wmbj.5.1.2023.1-13
Arjuna, H., & Suryadi, H. (2020). Effect of brand image, price, and quality of the product on the smartphone purchase decision. Jurnal Ekonomi dan Bisnis, 3(August), 1–17.
Cynthia, L. R. W., Widianti, H. S., & Hadibrata, B. (2022). Determinasi keputusan pembelian: Harga, promosi, dan kualitas produk (Literature review manajemen pemasaran). Jurnal Ilmu Manajemen Terapan, 3(4), 452–462.
Dewi, D. L., Fadli, M., & Junaidi, R. (2023). Pengaruh variasi menu, cita rasa, dan harga terhadap keputusan pembelian konsumen Gubuk Coffee Pekanbaru. Jurnal Ilmu & Riset Manajemen, 1(8), 1–21.
Doni, M., & Kesy, N. (2022). Pengaruh harga, kualitas produk, dan promosi terhadap keputusan pembelian produk sepatu Converse pada toko Babee.Shopp Padang. EKOMA: Jurnal Ekonomi, Manajemen, Akuntansi, 2(1), 255–268. https://doi.org/10.56799/ekoma.v2i1.1251
Ekasari, R., & Putri, T. A. (2021). Pengaruh Kualitas Pelayanan, Persepsi Harga, Dan Lokasi Terhadap Keputusan Pembelian Konsumen. IQTISHADequity Jurnal MANAJEMEN, 3(2), 266. https://doi.org/10.51804/iej.v3i2.937
Erisca, F., & Ismayuni, T. U. (2023). The effect of service quality and menu variation on purchasing decisions. Jurnal Ekonomi, 12(4). Retrieved from http://ejournal.seaninstitute.or.id/index.php/Ekonomi
Fahriana, A., Dirwan, & Agunawan. (2023). Pengaruh variasi menu, kualitas produk, dan lokasi terhadap keputusan pembelian donat Kampar. Jurnal Akuntansi dan Manajemen, 1(8), 40–51.
Hardiansyah, F., Nuhung, M., & Rasulong, I. (2019). Pengaruh lokasi dan harga terhadap keputusan pembelian pada restoran Singapore di Kota Makassar. Jurnal Profitability Fakultas Ekonomi dan Bisnis, 3(1), 90–107.
Hartatik, Mendrofa, S. A., Mar’ati, F. S., Wicahyono, A., & Permana, I. (2024). The influence of product quality, location, and word of mouth on purchase decisions. Management Studies and Entrepreneurship Journal, 5(1), 524–533. Retrieved from http://journal.yrpipku.com/index.php/msej
Hijeriah, E. M., Aditiya, V., & Andayani, R. (2022). Analisis dimensi kualitas pelayanan jasa PT Federal International Finance (FIF Group) Cabang Dumai. Jurnal Pendidikan dan Konseling, 4(2), 6419–6429. Retrieved from https://journal.universitaspahlawan.ac.id/index.php/jpdk/article/view/6499
Husain, N., Karundeng, D. R., & Suyanto, M. A. (2021). Analisis lokasi, potongan harga, display produk, dan kualitas produk terhadap minat beli pada Alfamart Kayubulan. Jurnal Pendidikan dan Kewirausahaan, 10(1), 63–85. https://doi.org/10.47668/pkwu.v10i1.332
Kelvinia, K., Putra, M. U. M., & Efendi, N. (2021). Pengaruh lokasi, harga, dan kualitas pelayanan terhadap keputusan pembelian. Jurnal Wira Ekonomi Mikroskil, 11(2), 85–98. https://doi.org/10.55601/jwem.v11i2.795
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
Limpo, L., Rahim, A., & Hamzah, H. (2018). Effect of product quality, price, and promotion on purchase decision. International Journal on Advanced Science, Education, and Religion, 1(1), 9–22. https://doi.org/10.33648/ijoaser.v1i1.2
Maulana, A. (2016). Pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan PT. TOI. Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(1), 37–44. https://doi.org/10.36226/jrmb.v4i1.240
Miftahudin, D. R. Z. D. (2024). The effect of price, variation product, and service quality on buying decision at marketplace Shopee. International Journal of Economics, Business and Accounting Research, 2024(1), 1–11.
Ningtiyas, T. S. (2020). Pengaruh persepsi harga, lokasi, dan kualitas pelayanan terhadap kepuasan konsumen pada jasa pengiriman barang. IQTISHADequity Jurnal Manajemen, 2(1), 46–53. https://doi.org/10.51804/iej.v2i1.551
Nurfauzi, Y., Taime, H., Hanafiah, H., Yusuf, M., Asir, M., Majenang, S., Jambatan Bulan, S., & Bina Bangsa, U. (2023). Literature review: Analysis of factors influencing purchasing decisions, product quality, and competitive pricing. Management Studies and Entrepreneurship Journal, 4(1), 183–188. Retrieved from http://journal.yrpipku.com/index.php/msej
Permata Sari, D. (2021). Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian, Kualitas Produk, Harga Kompetitif, Lokasi (Literature Review Manajemen Pemasaran). Jurnal Ilmu Manajemen Terapan, 2(4), 524–533. https://doi.org/10.31933/jimt.v2i4.463
Pramono, R., Cornelia, J., Tiffany, T., Sastradi, Y. ., & Purwanto, A. (2020). Pengaruh Pembelajaran Variasi Menu, Harga, Lokasi dan Promosi pada Intensi Beli di Restoran XYZ Gading Serpong. Edumaspul: Jurnal Pendidikan, 4(1), 226–235. https://doi.org/10.33487/edumaspul.v4i1.352
Pratiwi, A., Junaedi, D., & Prasetyo, A. (2021). Pengaruh Harga terhadap Keputusan Pembelian Konsumen: El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 2(2), 150–160. https://doi.org/10.47467/elmal.v2i2.473
Puspita, Y. D., & Rahmawan, G. (2021). Pengaruh harga, kualitas produk, dan citra merek terhadap keputusan pembelian produk Garnier. Jurnal Sinar Manajemen, 8(2), 98–104. https://doi.org/10.56338/jsm.v8i2.1644
Ramadani, M. (2020). Pengaruh kualitas pelayanan, promosi, dan lokasi terhadap keputusan pembelian di toko handphone. IQTISHADequity Jurnal Manajemen, 1(2), 36–46. https://doi.org/10.51804/iej.v1i2.540
Rufial, I. M. (2022). Pengaruh kualitas produk, persepsi harga, dan celebrity endorsement terhadap keputusan pembelian skincare (produk serum) di PT. AVO Innovation Technology (Avoskin). Jurnal Ikraith-Ekonomika, 5(3), 215–224.
Setiawan, M. H., Komarudin, R., & Kholifah, D. N. (2022). Pengaruh kepercayaan, tampilan, dan promosi terhadap keputusan pemilihan aplikasi marketplace. Jurnal Infortech, 4(2), 141. Retrieved from http://ejournal.bsi.ac.id/ejurnal/index.php/infortech139
Sari, P. (2021). Faktor-faktor yang memengaruhi keputusan pembelian, kualitas produk, harga kompetitif, lokasi. Jurnal Ilmu Manajemen Terapan, 2(4), 524–533. https://doi.org/10.31933/jimt.v2i4.463
Timo, F. (2021). Pengaruh variasi menu dan kualitas pelayanan terhadap kepuasan tamu di Hotel Victory Kefamenanu. Inspirasi Ekonomi: Jurnal Ekonomi Manajemen, 3(3), 8–16. https://doi.org/10.32938/ie.v3i3.1267
Yona Sari, S. (2021). Faktor-faktor yang memengaruhi strength (kekuatan yang dimiliki oleh perusahaan): Lokasi, pengetahuan, infrastruktur, dan modal kerja. Jurnal Ekonomi Manajemen Sistem Informasi, 2(4), 469–478. https://doi.org/10.31933/jemsi.v2i4.433
